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An independent publication

Canada Edition

MKT · CA

MEDIAN $2,799 CAD · 474 OFFERS · 52 CUTS ≥20% · DEEPEST −47% · 298 MODELS · 30 BRANDS · SNAPSHOT 07·14

About the paper

An e-bike paper with two desks and no house to sell.

The Ebike Press is an independent publication for e-bike buyers in Canada and the United States. It runs on a simple division of labour. The editorial desk is real writers with a beat — people who ride, report, and reach a verdict. The data desk builds the index: every price, spec and ranking on this site is either read straight from a retailer's storefront or computed from those readings. Nothing is estimated. Nothing is sponsored. The two desks never touch — opinion lives in the prose and can't move a number, and no number can buy a good review.

476
models indexed
43
brands tracked
50
retailers read nightly
2
country editions

Figures computed from the live catalog at build — the same numbers behind the methodology. Founded 2026 · Toronto.

Why the paper exists

Buying an e-bike shouldn't require trusting a vibe.

E-bike marketing is a genre of optimism. Ranges are quoted at the one temperature and rider weight that flatter them; a motor's "peak" wattage gets printed where its nominal number should be; a discount is "up to" a figure no cart ever reaches. Most buying advice online simply repeats those numbers back.

We started The Ebike Press to do the opposite: to read the whole market honestly and show our work. Every figure we publish is computed and reproducible — we cite the coverage ("of the machines that publish a range claim…"), we use medians so one $16,000 outlier can't drag the market, and we say plainly what the data cannot see. When two published numbers can't both be true, that contradiction is the story, not something we quietly drop.

The masthead

How we work

The editors

The newsroom is organized by beat — each desk owns a slice of the market and reads it in its own register. This is the standing masthead; individual bylines and their published work will appear on each editor's page as the desks open.

Mara Lindqvist, Adventure & Winter Editor at The Ebike Press, in the newsroom
Mamiya RZ67 · 110mm ƒ/4 — Alberta

Adventure & Winter Editor

Mara Lindqvist

Fat-tire · backcountry range · cold-weather battery physics

Mara covers the machines that leave pavement and the temperatures that break range claims — fat-tire, backcountry, and the physics of a cold battery.

The route is the protagonist. The bike is the argument. The weather is not an afterthought.

Read Mara’s profile
Walt Brenner, Comfort & Access Editor at The Ebike Press, in the newsroom
Mamiya RZ67 · 110mm ƒ/4 — Phoenix

Comfort & Access Editor

Walt Brenner

Step-thrus · trikes · low-speed stability · weight & mounting

Walt covers the bikes built for getting on and staying upright — step-throughs, trikes, and everything an older rider or a nervous beginner actually needs.

Name the weight first. The motor won’t lift the bike into your garage — you will.

Read Walt’s profile

Editorial portraits are made to this magazine's photographic standard — generated illustration of our own newsroom, never fabricated test evidence. The full roster of desks opens in stages.

How we work

The standards that keep us honest.

Two desks, kept apart

Reviews and features are written by people; the index is computed by scripts. A glowing review cannot lift a Value Score, and no score can commission a kind review. The wall between them is the point.

Computed, not estimated

Every number is read from a retailer storefront or derived from those readings, with a provenance and confidence grade attached. Prices refresh nightly and the site rebuilds from the fresh export.

Independent by default

Every brand and store is listed and scored under identical rules — same gate, same score, same deal check. No listing is paid, favoured, or removed on request. Rankings are pure arithmetic.

Affiliate links, disclosed

Some outbound links may earn us a commission and are always tagged rel="sponsored". Affiliate status never touches a ranking or a review. We show the math so you can check us.

The complete recipe — provenance, the density gate, the Value Score formula, deal verification and the market rules — lives on the methodology page.

Get in touch

Corrections, tips, and press.

Errors are findings here — if a number on this site looks wrong, tell us and we'll show the correction. We read every note about pricing discrepancies, missing machines, and law or rebate changes.

[email protected]